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Google partners with NFT leader Dapper Labs to support Flow blockchain

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Search engine giant Google is joining forces with Canadian blockchain studio Dapper Labs to help support the development of new Web 3 products and services, including the wildly popular nonfungible token, or NFT, marketplace. 

As part of the deal, Google Cloud will serve as a network operator for Dapper Labs’ Flow blockchain, the scalable infrastructure that powers an entire ecosystem of NFTs, games and apps, according to Forbes. Janet Kennedy, the vice president of Google Cloud North America, said the multi-year partnership will help Dapper expand its operations through “scalable, secure infrastructure” provided by Google.

Google has also made it easier for Flow developers to integrate with its software, which gives them an added incentive to choose Google Cloud over competitors such as Amazon Web Services.

Dapper Labs’ CEO Roham Gharegozlou confirmed the partnership early Tuesday by welcoming Google to the Flow blockchain.

Dapper’s Flow blockchain supports some of the most popular NFT collections on the market, including NBA Top Shot and CryptoKitties. By February of this year, NBA Top Shot had generated $230 million in sales. That figure has nearly tripled to $680 million, according to Forbes.

Recognizing the long-term potential of NFTs, NBA legends Michael Jordan and Kevin Durant joined other investors in backing Dapper’s $305 million funding round earlier this year. At the time, the company had a valuation of $2.6 billion.

Related: NFT space is an exciting challenge to remain competitive, says Sean Kelly

In less than a year, NFTs have grown from a small and obscure corner of the crypto industry to a multi-billion-dollar market. August was a record-breaking month for the NFT market, with 30-day sales eclipsing $2 billion, according to industry data.

On the business side, several NFT-focused companies have closed significant funding rounds this year. As Cointelegraph reported, NFT company Recur recently closed a $50 million Series A backed by billionaire Steve Cohen’s family office, bringing its total valuation to $333 million.

Google did not immediately respond to a request for comment.